Amazon Rolls Out Augmented-Reality Shooter Game to Promote The Boys

With live activations limited, brands are increasingly turning to AR

Baby Laser Tag
Amazon Prime Video's Baby Laser Tag is based on the plot of the series’ second season. Prime Video

Amazon Prime Video is giving fans of its dark superhero series The Boys a chance to blast away villains with the laser-beam eyes of a baby with its new augmented-reality game app.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.