Streaming & OTT

Amazon Rolls Out Augmented-Reality Shooter Game to Promote The Boys

With live activations limited, brands are increasingly turning to AR

Baby Laser Tag
Amazon Prime Video's Baby Laser Tag is based on the plot of the series’ second season. Prime Video

By Patrick Kulp

September 10, 2020

Amazon Prime Video is giving fans of its dark superhero series The Boys a chance to blast away villains with the laser-beam eyes of a baby with its new augmented-reality game app.

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
Recommended articles
You Might Like

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

What $1 Billion in Transactions Can Teach You About CTV Success

By Steelhouse

Heavy Podcast Listeners Aren’t Just Tuning in to Content—They’re Receptive to Ads, Too

By Hoang Nguyen, Business Data Journalist, YouGov

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}