Amazon Prime Imagines a Dystopian Future When Earth is at War With Aliens

The outdoor campaign promotes new Amazon Prime film The Tomorrow War

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A global pandemic and climate change have given people enough to worry about without the threat of an alien invasion

But a new campaign from Amazon Prime offers an even more unsettling glimpse into a dystopian future to promote its film The Tomorrow War. 

The sci-fi movie tells the story of a group of time travelers who arrive from the year 2051 to issue a warning about a global war with an alien species. The outdoor ads, created by the independent agency Small, imagine what the impact of such an attack might look like. 

The campaign will run in Denmark, Finland, Norway and Sweden.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in