Amazon Gets Shamelessly, Ridiculously Cute in Prime Ad Starring a Dog With a Bad Leg

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My heartstrings are getting awfully sore, Amazon U.K.!

Last month, it was the "Nursery" ad with that bespectacled, mop-topped kid struggling to fit in on his first day of school. I wept for a week. Who wouldn't?

I'd just gotten back on solid foods and … bam! … your new Amazon Prime spot, "Best Friends," sends us all into spasms of blubbering, branded histrionics—by featuring a puppy with a bum leg!

It can't romp and play in the park like the other mutts, chasing balls and chomping squirrels, or whatever.

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