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“This is either a real thing, or it’s all in my head. If it’s a real thing, consider this post an exposé that’s blowing the lid off of this new form of subversive advertising.” Thus begins an entertaining, paranoid post by media conspiracy theorist David Friedman (he’s a photographer, actually) on his Ironic Sans blog. Friedman theorizes that instead of planting easily detected fake rah-rah reviews on Amazon.com, companies are now simply mentioning their products in fake reviews of related products.
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