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Digital voice assistants could soon outnumber people in the world. There were 4.2 billion voice-activated devices in 2020, but market research firm Statista predicts that by 2024 that number could reach 8.4 billion units—more than the global population.
With voice assistants becoming embedded in many people’s daily lives, they are no longer the futuristic gadgets they may at first have appeared to be. This shift is reflected in a new campaign from Amazon Alexa, which tells a more emotional and down-to-earth story about the personal role the device plays in a couple’s relationship.
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