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The original Always "Like a Girl" commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge. It urged girls to redefine the phrase from one of weakness to one of strength.
Now, with International Women's Day on Sunday, the Procter & Gamble brand has released a follow-up video showing how the meaning of the phrase is already changing.
P&G also released some new stats around the campaign from its Always Puberty & Confidence Wave II Study, conducted pre-Super Bowl.