Altoids honors Facebook's curiously strong

“This is a tribute to the stars on Facebook. Post on, my friends, post on.” You’ll have those lyrics and the infectious tune of this juvenile jam touting Altoids’ Curiously Strong Awards stuck in your head all day. The somewhat facetious “awards,” which users can confer via the brand’s Facebook page, celebrate folks whose “excessive liking and ridiculous wall posts have become our escape from the monotony of the real world.” Kudos to Altoids and ad shop Evolution Bureau for the canny admission that while Facebook interactions can often be completely frivolous, for millions they’re also enjoyably meaningful diversions.