Plant-Based Products

Alpha Foods Puts a Spotlight on 'Chickenflation' by Cutting Prices on Its Meatless Chik'n

The brand is the latest plant-based protein marketer to exploit Big Meat's supply problems

chickenflation-alpha-foods-2021 — Agency Mischief's print ad for Alpha Foods plays on the theory that lackluster roosters are limiting chicken supply.Alpha Foods

July 29, 2021

It’s been called The Great Poultry Crisis of 2021, with the American food industry blaming everything from underperforming roosters to inclement weather for an ongoing chicken shortage this summer.

T.L. Stanley

@TLStanleyLA
terry.stanley@adweek.com

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Plant-Based Products

Alpha Foods Puts a Spotlight on 'Chickenflation' by Cutting Prices on Its Meatless Chik'n

The brand is the latest plant-based protein marketer to exploit Big Meat's supply problems

T.L. Stanley

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T.L. Stanley