Alpacas Get Funky New ‘Dos in Samsung’s Playful Galaxy Note 10 Campaign

Samsung has found a curious yet amusing way to show off some of the features of its Galaxy Note 10 smartphone, which made its debut last month. In a campaign created by BBH New York, a young woman has an epiphany after stumbling across some alpacas for sale. With help from her trusty Galaxy Note 10, she’s able to single-handedly create the next big thing in fashion: alpaca-inspired neon hairstyles. [kickout id="1"] Throughout the ad, we see her use the phone’s capabilities, like its S Pen handwriting-to-text feature, to bring her idea to life. According to BBH New York, which is part of the Publicis team that works on the Samsung account, the agency was tasked with providing a “different approach in the technology category” for the phone’s launch campaign. “We wanted to demonstrate all the seriously high tech and unique product benefits the Samsung Galaxy Note 10 offers in a fun and memorable way,” Jonathan Mackler, executive creative director at BBH New York, said in a statement. “Our goal was to bring spontaneity and a sense of humor to the brand messaging, elevating Samsung and separating it from what is traditionally a cold, feature-focused tech world.” CREDITS Pio Schunker, Executive Vice President, Head of Global Brand Marketing, Mobile Communications Sonia Chang, Vice President, Global Brand Marketing, Mobile Communications Luciana Kim, Director, Global Brand Marketing, Mobile Communications Yoonie Park, Senior Manager, Global Brand Marketing, Mobile Communications Lawrence Kang, Manager, Global Brand Marketing, Mobile Communications Youngeun Kang, Manager, Global Brand Marketing, Mobile Communications Agency: BBH NY Chief Creative Officer: Gerard Caputo Executive Creative Director, Head of Creative: Jonathan Mackler Creative Director/Copywriter: Lucas Bongioanni Creative Director/Art Director: Jackie Anzaldi Associate Creative Director/Copywriter: Liz Loudy Head of Production: Brooke Kaylor Executive Producer: Jason Souter Director of Business Affairs: Librado Sanchez Managing Director: Brett Edgar Group Account Director: Dan Wallace Account Supervisor: Lucie Kittel Account Manager: Cris Flores Associate Account Manager: Becky Tanner Group Strategy Director, Managing Partner: John Harrison Comms Strategy Director: Zack Green Project Manager: Cameron Wells Production Company: MJZ Director: Nicolai Fuglsig Executive Producer: Emma Wilcockson Line Producer: Alicia Richards Director of Photography: Joost van Gelder Production Designer: Dan Betteridge Editorial: Rock Paper Scissors Editor: Adam Pertofsky Executive Producer: Eve Kornblum Post Producer: Lisa Barnables/Julianne Cort Asst Editor: Ayssa Oh/David Bryen/Christian Oreste Visual Effects: The Mill Executive Producer: Andrew Somerville Senior Producers: Mandy Harris, Colin Blaney Producer: Sue Yee Hubbard Project Coordinator: Will Jellicorse Production Coordinator: Roberto Herrera Creative Director: Nathan Kane CG Shoot Supervisor: Ruben Vandebroek 2D Shoot Supervisor: Chris Mortimer 2D Lead Artist: Jeff Robins 2D Artists: Taner Besen, James Cudahy, Lucia Hill Barroso, Andrew Emmerson, Sungeun Moon, Andre Vidal, Fabien Coupez, Matthew DeFranco, Ari Reisner, Roger Cerqua, Aravind Mani, Gangadharam Raja, Maheshwaran Chandrasekaran, Mangesh Borkar, Nehal Desai, Samarendra Lenka Paint Artists: Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh Sarwa Tracking Artists: Pabitra Kumar Sahoo, Verru Ramesh, Yalamarthy Ganga Raju, Ayush Bajoria, Gokul Navaneethan, Karthik Viswanathan, Manoj Ravi, Murali, Krishna Reddy, Raj Kumar M, Sathyaraj A Matte Painting: Charles Lee Design: Laura Nash, Dom Han Telecine: The Mill Colorist: Adam Scott Audio Mix: Sound Lounge Mixer: Tom Jucarone Executive Producer: Alicia Rodgers Music: “Apache” Incredible Bongo Band / Grandmaster Flash remix

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Alpacas Get Funky New ‘Dos in Samsung’s Playful Galaxy Note 10 Campaign

'Our goal was to bring spontaneity and a sense of humor'

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