Alpacas Get Funky New ‘Dos in Samsung’s Playful Galaxy Note 10 Campaign

'Our goal was to bring spontaneity and a sense of humor'

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Samsung has found a curious yet amusing way to show off some of the features of its Galaxy Note 10 smartphone, which made its debut last month.

In a campaign created by BBH New York, a young woman has an epiphany after stumbling across some alpacas for sale. With help from her trusty Galaxy Note 10, she’s able to single-handedly create the next big thing in fashion: alpaca-inspired neon hairstyles.

Throughout the ad, we see her use the phone’s capabilities, like its S Pen handwriting-to-text feature, to bring her idea to life.



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