Alligator Sinks Its Teeth Into Acting Job for Jeremiah Weed

London ad agency Johnny Fearless used an actual alligator in this new ad for Jeremiah Weed Brew, in which the beast plays an ordinary household pet—the kind of arrangement, much like the beverage itself, that's just inexplicable. "Working with an alligator was a challenge," says executive creative director Paul Domenet. "Their default setting is grumpy, and they either do nothing or are terrifying. Even the shoot seemed to fit into the whole 'Can't explain it, just enjoy it' nature of the brand.