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The new fun thing online, apparently, is creating one’s own fake drugs. A few months back, I created Dave-agra ("Dave" plus "Viagra." Don’t ask!) at GetYourDrugOn.com, a site created by Door No. 3 for Cedra, a real overnight medical firm. The resulting phony slick print ad was fairly amusing. Now, Holton Sentivan + Gury’s self-promo site raises the dosage (ha!) by letting users make their own Big Pharma live-action TV spots. "There’s money in drug advertising," the site explains.
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