All Your Favorite Englishmen and Women Pop Up in British Airways’ New Flight Safety Video

From Thandie Newton to Mr. Bean

The bad news is that British Airways’ new pre-flight safety video from BBH London is six minutes long. The good news is that it’s funny and full of celebrities.

To raise funds for its global charity partnership with Comic Relief, British Airways—in keeping with a number of airlines in recent years—has turned its standard airplane safety video into a star-studded affair. Thandie Newton explains why you can’t wear heels on the inflatable slide, Jim Broadbent folds up a tray table, Ian MacKellan brings his Tolkien-esque cadence to the subject of oxygen masks, and none other than Gillian Anderson braces for impact. There has to be an X-Files joke in there somewhere, there just has to be.

Best of all, Rowan Atkinson goes all Mr. Bean on his donation envelope at the end, complete with a look of uncomfortable glee as he licks and seals it.

People Just Do Nothing’s Asim Chaudhry portrays his ambitious but dim Chabuddy G character as the video’s fictional director. He’s a bit overused here, but watching Thandie shut down his awkward leching is still fun.

Check out the BTS clip below.

Client: British Airways

BBH Creative Team: Paul Silburn, AK Parker, George Brettell
BBH Creative Director: Paul Silburn
BBH Strategy Director: Achim Schauerte
BBH Business Lead: Brenda Frixa
BBH Account Director: Nick O’Donnell
BBH Account Manager: Tegwen Tucker

Film Credits – Main Safety Video (Director’s Cut)

BBH Producer: Natalie Parish
BBH Assistant Producer: Sarah Finnigan-Walsh
Production Company: 2am Films
Director: Becky Martin
Executive Producer: Gwilym Gwillim
DoP: Jamie Cairney
Post Production: The Mill
Editor/Editing House: Steve Ackroyd @ Final Cut
Sound: Andy Stewart and Joe Wilkinson @ String and Tins

Film Credits – Behind The Scenes

BBH Producer: Sarah Finnigan-Walsh
Director: Tom Sweetland
Post Production: The Mill
Editor/Editing House: Mark Downes @ MPH
Sound: Andy Stewart and Joe Wilkinson @ String and Tins David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.