Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Apple's ads haven't been the gold standard for a while, and "Metal Mastered," the first TV spot for the iPhone 5S—following several for the 5C—won't make anyone think different.
The 30-second commercial, which broke Sunday during Fox's NFL coverage, shows liquid gold forming into an iPhone. "Ohh La La" by Goldfrapp, which has been used in ads for other brands, including Motorola, plays on the soundtrack. This is apparently an edited version of a video shown at the big iPhone unveiling last month.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in