Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Two things that should probably be kept apart, performance art and Taco Bell, were fused by ad shop LevLane in Philadelphia to tout the introduction of Frutista Freeze frozen tropical beverages. Frutista … isn’t that one of the names WPP rejected for its Dell agency? Anyway, LevLane dressed up actors in iced-over beachwear (with their skin tinted blue) and made them freeze in place for hours while a support team handed out Taco Bell coupons.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in