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Olympic athletes chase gold, silver and bronze. But for their everyday spending needs, Visa’s fantastic blue plastic sure comes in handy.
Almost all of the 54 members of the company’s Olympic and Paralympic endorsement roster, representing 21 countries and 15 sports, pull together for a global campaign ahead of the Winter Olympic Games in PyeongChang, South Korea.
Some of the Olympians appear in a new 60-second brand film by BBDO, and the whole group shared various cuts of the full-length spot last week on their social media channels in advance of its broadcast and online debut.
Driven by a rocked-up version of Irving Berlin’s “Anything You Can Do I Can Do Better,” the film, titled “Finding New Finish Lines,” goes wide today.
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