Alka-Seltzer cancels speed-eating sponsorship


When does a sponsorship make too much sense? When Alka-Seltzer sponsors the U.S. championship of the International Federation of Competitive Eating, that’s when. Apparently, Alka-Seltzer , made by Bayer AG, sponsored the event last year, and now that execs back at the company’s German headquarters have found out what their U.S.

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