Alex Bogusky Takes a Shot at Coca-Cola in 'Real Bears' Music Video

Jason Mraz writes song for health PSA

Unless you're Mike Bloomberg, taking on big soda is not easy. And while soft-drink makers may have lost in the Big Apple, nutrition advocates are well aware that was only one battle. Now, the Center for Science in the Public Interest has turned to a familiar advertising icon, the Coca-Cola polar bears, as inspiration for a new three-and-a-half-minute animated music video aimed at exposing the unhappy health consequences of chugging a lot of sugary drinks.
     CSPI enlisted top-notch ad talent, including Alex Bogusky, for the spot, which juxtaposes a happy, animated feel with a dark message.

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