Alex Bogusky Doing Advertising Again … for Al Gore

Ex-CP+B creative battles climate change

Alex Bogusky hasn't sworn off advertising entirely. The former Crispin Porter + Bogusky creative chief and his partners in crime, Dagny Scott and Rob Schuham, are helping to launch a global ad campaign for Al Gore's Climate Reality Project, reports The Denver Egotist. The first spot below advertises an event on Sept. 14 called 24 Hours of Reality, designed to focus the world for a full day on the scientific realities of climate change. It's not the most creative piece of communication ever, but the kinetic-typography approach is commonly used when you're juggling a lot of facts and figures. Plus, it doesn't hawk hamburgers or pizza, so Bogusky's happy.