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Footwear and fashion accessories retailer Aldo is building on its successful “Step Into Love” campaign introduced a year ago with a refreshed version for this fall called “Step Into Love, Step Into Next.”
And why wouldn’t it? The TikTok dance challenge tied to last year’s campaign garnered more than 5.4 billion views on the social media platform, according to the brand.
This time, the video-first campaign will appear on Instagram instead, and include a contest with a $5,000 prize.
Aldo’s switch from TikTok was due to Instagram’s algorithm changes that now prioritize video in its content mix, and the brand’s own larger following on the Facebook-owned social media platform.