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A typical commercial for a wine brand might feature a sunset, a farm-to-table spread and discerning oenophiles swirling, sipping and socializing. Possible discussion topics: tannins and terroir.
For the launch of Starla, a new alcohol-free wine, its creators were going for a looser but still elevated vibe for its first digital and social campaign, inspired by the luxury fashion world.
“I wanted it to be more akin to Gucci than Sonoma,” Dawn Maire, founder and CEO, told Adweek.
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