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The amount of time Americans spend in their cars has decreased dramatically since the start of the Covid-19 pandemic, with many offices continuing to allow employees to work from home. SiriusXM sought to expand its relevance beyond making commutes more fun by working with creative agency Translation last September on the “Home of SiriusXM” campaign, which was the satellite radio company’s largest multimedia campaign to date.
The partners launched a second season of the effort with a new “Dinner” spot.
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