AKQA’s Holiday App Lets You Place an AR Christmas Tree Anywhere You Like

You'll also be planting a real tree through World Land Trust

Headshot of Tim Nudd

Haven’t gotten your Christmas tree yet? AKQA can help with that. Just download its new festive Tree of Lights app, and you’ll be able to place an interactive, 360-degree augmented reality tree anywhere you please.

Once you download the app, you point your camera where you’d like the tree to appear. You can play around with what AKQA calls “infinite variations” of light, shape and sound. Then, you can snap a photo of your tree and send it to loved ones.

Plus, for every virtual tree app installed, AKQA will plant a real tree through World Land Trust, conserving plants, animals and natural communities in areas at risk.

“AKQA has created a new twist to the classic Christmas tree tradition, while giving back in real life,” says Ginny Golden, AKQA group creative director. “Tree of Lights provides a virtual Christmas tree to those who may not have access to one, and a real tree to the natural areas that need one.”

“AKQA is delighted to support the work of international conservation charity World Land Trust,” adds AKQA founder Ajaz Ahmed. “WLT works in partnership with local organisations to protect the planet’s most biologically important and threatened habitats, helping to save threatened species and give permanent protection to wildlife.”

@nudd Tim Nudd is a former creative editor of Adweek.