Airline KLM's Hologram Booth Lets You Share Travel Tips With People Waiting at Other Airports

Facial scanning enables real-time conversation with locals

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Time spent waiting in the airport is largely time wasted. Sure, you can check your phone, hit the Cinnabon and (Wi-Fi gods willing) get some work done, but largely you’re just running down the clock until your next flight.

Dutch airline KLM and agency DDB Unlimited came up with a far more interesting way to use your time in the terminal, though.

“Take-off Tips” is an interactive booth that lets travelers connect via hologram with someone at another airport who is leaving the country where you’re headed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in