Airbnb's Cool Retro Ads for the Brooklyn Half Marathon Ask You to (Gasp) Call This Number

Campaign by Collins calls on the NYC of yesteryear


Airbnb is going old school in its newest local campaign—promoting New York businesses with a phone tree.

To support its sponsorship of the upcoming Airbnb Brooklyn Half Marathon, the hospitality tech company is running billboards and wild postings created by agency Collins. They feature a minimal, doodle-style aesthetic, an anthropomorphic version of the company's logo striking various running poses, and an invitation to learn more about all the borough has to offer—by dialing a 718 number, the classic area code for Brooklyn landlines.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in