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Airbnb is going old school in its newest local campaign—promoting New York businesses with a phone tree.
To support its sponsorship of the upcoming Airbnb Brooklyn Half Marathon, the hospitality tech company is running billboards and wild postings created by agency Collins. They feature a minimal, doodle-style aesthetic, an anthropomorphic version of the company's logo striking various running poses, and an invitation to learn more about all the borough has to offer—by dialing a 718 number, the classic area code for Brooklyn landlines.
Anyone who calls (718) 885-4228 gets to hear recordings of Airbnb hosts from different neighborhoods sharing recommendations for their favorite spots.
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