Airbnb Posts Its Strangest Listing Yet, Inviting You to Spend the Night at Ikea

Fun co-branding from Australia

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

I love the smell of Hemnes in the morning.

Some lucky Australians will soon wake up in an Ikea store in New South Wales after spending a night there as part of an oddball promotion with Airbnb.

Interested parties can sign up on the lodging rental site for a chance to win a sleepover in one of three groovy showrooms: "Rustic Charm," "Inner City Living" and "Modern Elegance." Three groups of up to four guests will get to stay in the store overnight on Aug.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in