Airbnb Entices Travelers to See the World Through a New Kind of Window

Borrowing perspective, not just an apartment

In its latest ad from Pereira & O'Dell, Airbnb offers you something you can't get at the average hotel: someone else's view of the world. 

"I want you to feel at home here," says the narrator of the worldly spot, which peers through windows and from balconies in an artful approach highlighting Airbnb's role as a sort of peer-to-peer room rental service.

The ad's apartments, lofts, bungalows and rural hideaways take you everwhere from a working farm to a downtown fireworks festival, driving home the point that Airbnb now gives you access to hundreds of thousands of listings across 192 countries.

So, where will you go?

CREDITS

Client: Airbnb

Agency: Pereira & O'Dell

Chief Creative Officer: P.J. Pereira

Vice President, Executive Creative Director: Jaime Robinson

Creative Directors: Rafael Rizuto, Eduardo Marques

Art Director: Ben Sweitzer

Copywriter: Chris Ryan

Vice President, Client Services: Gary Theut

Account Director: Marisa Quiter

Management Supervisor: Nidhi Chinai

Senior Account Executive: Jen Wantuch

Vice President, Strategy: Nick Chapman

Associate Strategy Director: Molly Cabe

Associate Strategists: Beth Windheuser, Sara Lezama

Vice President, Media Strategy: Joshua Brandau

Associate Media Director: Jasmine Summerset

Media Supervisor: Pete Fishman

Associate Media Strategist: Katie McKinley

Vice President, Production: Jeff Ferro

Broadcast Producer: Bill Spangler

Senior Interactive Producer: Erin Davis

Senior Print Producer: James Sablan

Director of Business Affairs: Kallie Halbach

Production Company: Tool

Director: Alma Har'el

Director of Photography: Alma Har'el

Executive Producer, Managing Director, Live Action: Oliver Fuselier

Producer: Christopher Leggett

Editorial Company: Rock Paper Scissors

Editor: Stewart Reeves

Assistant Editor: Luke McIntosh

Editorial Producer: Alexandra Zickerick

Visual Effects, Online: A52

Executive Producers: Jennifer Sofio Hall, Megan Meloth

Producers: Meredith Cherniack, Scott Boyajan

Flame Artists: Brendan Crockett

Color Correction: Paul Yacono

Sound Mix, Design: Lime Studios

Sound Design: Johannes Hammers

Mixer: Loren Silber

Assistant Mixers: Patrick Navarre, Susie Boyajan-Queen

Music:

Title: Windows

Composer, Arranger: Zach Shields

Studio Engineer, Mixer: Alexander Burke

Engineer: Chris Mullings

String Players; Catherine Campion, Paul Cartwright, Chrysanthe Tan, Kiara Perico, Manoela Wunder, Leah Metzler

Choir Leader: Dedrick Bonner

Singers: Maize Olinger, Don, Amanda Lunt, Karly, Ryan Shields, Ricky, Anika, Zach Shields, Ben Shields

Engineer: Chris Mullings

Trumpet: Danny Levin

Percussion: Ryan Shields, Zach Shields

Piano: Zach Shields