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In a show of national pride ahead of the Rugby World Cup, Air New Zealand has enlisted its country’s team—and defending world champions—the All Blacks in a new safety video.
In the pre-flight video released Wednesday, Air New Zealand undergoes a “rebranding” to become Air All Blacks ahead of the 2019 Rugby World Cup that kicks off Sept. 20.
The airline gets some help from current and former team members to demonstrate safety features, as well as show off how its seats are large enough for rugby players—even if they’re flying coach.
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