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The U.S. Air Force continues the "It's Not Science Fiction" campaign with a new post-apocalyptic epic highlighting the service's medical rescue missions. Created by GSD&M and directed by Phil Joanou, the ad is definitely a stunning visual display, thanks largely to CGI effects by MassMarket. My only beef with the spot is that it loses some of the subtlety of earlier work in the campaign, which is meant to show a slightly futuristic version of work being done right now.
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