Ain’t nothing like the real thing

Headshot of Tim Nudd

Everyone wants to be like Crispin Porter + Bogusky. But here comes a spoof Web site that’s actually called “Like Crispin Porter.” “Welcome to Like Crispin Porter,” it reads. “At Like Crispin Porter we create work that is like Crispin Porter’s work. Of course Like Crispin Porter is not exactly the same as Crispin Porter. We don’t have clients. Or an office. Or a staff. In that sense I guess we could have called ourselves Like Grey Worldwide Canada. But we didn’t. Because we’re Like Crispin Porter.”

We like the bio page in particular. The entry for “Like Alex Bogusky” (shown here, along with the real thing) reads, “Hi. I’m Like Alex Bogusky. I’m not really Alex Bogusky. I’m Like Alex Bogusky. I can’t emphasize this point strongly enough. Like the real Alex Bogusky, I come from a strong family that believes in values and other stuff. If you’d like to pay me lots of money to play with your brand, click here. Thank you for your time and consideration.”

—Posted by Tim Nudd

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@nudd Tim Nudd is a former creative editor of Adweek.