A U.K.-based website building platform is tapping a state-of-the-art form of machine learning to offer small businesses inspiration for potential logos.
Zyro recently launched an AI logo generator trained on thousands of actual brand emblems that can instantaneously produce pages of potential brand graphics from scratch. While the results are often crude or nonsensical, the tool represents one of the first efforts to leverage the neural network format that has spawned a thriving AI art scene—generative adversarial networks (GANS)—for enterprise purposes in this way.
The tool allows users to select a base design from pages of AI-generated images, then customize the color and exact shape. Like a lot of generative AI, much of its output has a tendency to appear slightly distorted, but it may be able to serve as potential inspiration for businesses in the idea phase of their graphic identity.
The feature adds to other similar tools that Zyro has created for small businesses using cutting-edge AI innovation. The website builder previously released a business name and slogan generator—which Adweek had some fun with on Twitter—and a tool that spits out random web copy for a given type of business. Both of those tools use research group OpenAI’s massive language generator, GPT-2, as their backbone.
“While artificial intelligence has long been used in the marketing space, we are now seeing its potential to help marketers with the most creative aspects of their work—including the design process,” Tomas Rasymas, Zyro’s head of AI, said.
The tool can also help businesses steer clear of potential trademark or copyright problems, much like a recent tool video editing platform PicsArt created, which uses AI to generate royalty-free backing music for videos.
“Not only will our new AI logo maker help brands to create their own logo free of charge without the need for design support, it will also ensure that these logos are completely unique and fresh—helping brands to stand out above the crowd,” Rasymas said.
While GANs are seeing plenty of use in the creation of AI art, brands are only just beginning to explore how they might be utilized for more commercial purposes. Twitch, for instance, has experimented with using the AI format to auto-produce emojis, while eBay and Amazon have examined their potential to improve product listing images.