AI Is Moving Beyond Its Analytical Roots and Fueling the Creative Process

Recent breakthroughs have expanded the technology's design potential

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Venerated art vendor Christie’s auction house celebrated a notable moment in its 250-year history last October when it made its first major sale of an artificial-intelligence-generated piece of art for a whopping $432,500. The deal marked a milestone for a form of AI that seeks to move the technology beyond its analytical roots into a more abstract creative realm, a collection of machine-learning techniques often referred to as generative AI.

While still in its early days, this subfield of the AI boom has the potential to transform the creative process, serving as muse and bona-fide content creator alike.



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This story first appeared in the May 13, 2019, issue of Adweek magazine. Click here to subscribe.