AI Is Moving Beyond Its Analytical Roots and Fueling the Creative Process

Recent breakthroughs have expanded the technology's design potential

Venerated art vendor Christie’s auction house celebrated a notable moment in its 250-year history last October when it made its first major sale of an artificial-intelligence-generated piece of art for a whopping $432,500. The deal marked a milestone for a form of AI that seeks to move the technology beyond its analytical roots into a more abstract creative realm, a collection of machine-learning techniques often referred to as generative AI.

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This story first appeared in the May 13, 2019, issue of Adweek magazine. Click here to subscribe.