Agency Vows to Stop Objectifying Women in a Great Video Mocking Truly Egregious Ads

Because who's actually given a sandwich a blow job?

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

One agency is promising to quit one of advertising's worst habits—objectifying women.

Manhattan-based Badger & Winters is making its case with a new video, titled "We Are #WomenNotObjects." The two-and-a-half-minute clip features women holding up extreme—but sadly common—examples of sexist ads, while offering dry critiques of what they literally convey.

"I love giving blow jobs to sandwiches," says one woman, holding up Burger King's egregious hoagie fellatio image.

But there's plenty of gratuitous skin to go around.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in