AdFreak

Agency Stages Live Car Crash on the Radio as a Warning to Distracted Drivers

Longtime listener, last-time caller

By Tim Nudd

May 13, 2014

It's awards season, and the case studies keep rolling in. This one, from Jung von Matt in Germany, for a campaign to get drivers to stop talking on their mobile phones, should do well among radio judges who enjoy simulated violence for the greater good.

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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