Agency Sends Briefs Back to Clients as Elaborate Paper Sculptures

TBWA office shows off design chops

When it comes to paperwork, the designers at TBWA\South Africa in Johannesburg are a cut above. As an exercise in self-promotion, the design group transformed some of the agency's creative briefs—those not specifically requiring design recommendations—into three-dimensional paper sculptures using the pages of the documents and their nondescript envelopes as raw materials. The results, intended to capture the essence of the brand from which each brief was received, are amazing. My faves: the dress shirt for Bio Classic washing powder, with one corner of the garment composed of billowing soap bubbles; the insanely detailed ship in a bottle for Mainstay vodka; and the heaping bowl of shredded-paper noodles for Fatti's & Moni's pasta. Snatches of text from the original briefs peek through here and there. Such brand-specific words and phrases provide intriguing visual flourishes for these fusions of art and commerce. More images below. Via The Inspiration Room.


Client: TBWA\Hunt\Lascaris Johannesburg

Executive Creative Directors: Matthew Brink, Adam Livesey

Art Director: Jade Manning

Copywriter: Vincent Osmond

Creative Directors: Sacha Traest, Mike Groenewald

Design: Sacha Traest, Leigh-anne Salonika, Katleho Mofolo, Graeme Van Jaarsveld, Ilze Venter, Jason Fieldgate

Typographer: Hazel Buchan

Photographers: Graeme Borchers, Des Ellis

Account Manager: Vanessa Maselwa

Director: Brett de Vos

Sound: Cut and Paste, Opus

Production: Craig Walker, Simone Allem, Ingrid Shellard, Gillian Humphris

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