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This week started out with a flurry of #canalnotes in the ongoing agency #postitwars. And now, one of the key agencies involved, Horizon Media, is ending the week by taking the battle virtual.
Horizon has created a #canalnotes-themed Snapchat geofilter overlay, which people in the area can add to their snaps between noon and 4 p.m. today. So, when you finish your latest sticky masterpiece, you can share it with a bit of official-looking #canalnotes branding.
Here's the overlay:
Here's what your snaps will look like:
And here's the geographical area where the overlay is available:
Purists may cry foul over this, as much of the charm of #canalnotes, in a digitally obsessed era and business, is that it's so tactile and anti-digital.
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