Agency Poaches Talent by Mailing Out Books With a Phone Hidden Inside

Says it saved $80K in headhunter fees


Ah, it's the old hollowed-out-book-with-a-phone-in-it trick!

FP7 in Dubai got smart by taking a novel approach to avoid hefty headhunter fees. The shop placed cellphones inside die-cut, faux ad industry books and mailed the volumes to creatives it wished to hire.

The volumes were impressively designed and personalized to match each recruit's interests. (The one using Coke's colors and type style, promising guidance for "Creating Campaigns for the Coolest Brands on the Planet," is especially impressive.

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