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So, you hate focus groups. Understandable. They can make a mess of anything. In fact, they can even hate Christmas.
Ogilvy & Mather in Paris put together this entertaining little (fake) hypothetical experiment called "Ho Ho No Go," where the concept of Christmas itself is pitched to a group of random strangers. Let's just say they don't react too positively. Yet the roundtable does shine a light on how bizarre the holiday is as a marketing concept.
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