This Agency Made a Virtual Claw Machine for Recruits to Play and Win a Job Interview

'Claw your way to the top'


B-Reel is hiring! And it would like you to claw your way, quite literally, to the top.

Remember those deeply irritating claw-machine games that no one can win? B-Reel created a digital version, modeled off an actual arcade claw machine and complete with RFID-enabled prizes.

Use your keypad to control the claw and pick up some decidedly random merch.

The objective is to win a job interview with the maker-driven studio, but not just any kind.

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