This Agency Just Made a Whole Music Video to Say a Fond Farewell to a Client

'We'll Meet Again,' Rinck assures Gorton's Seafood

A lot of agency-client splits are unpleasant or downright acrimonious. But ad agency Rinck's breakup with Gorton's Seafood has been quite amicable—so amicable, in fact, that Rinck just unveiled a thank-you music video to Gorton's, inspired by Johnny Cash and filmed in an 1850s textile mill in Maine.

@nudd Tim Nudd is a former creative editor of Adweek.
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