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It's not great to fake screen shots in your case studies. But German agency Jung Von Matt did just that (accidentally, it claims) in the video below, showcasing a Twitter-bot-powered microsite for a mattress maker—and the supposedly widespread media coverage of it. Ads of the World founder Ivan Raszl was the first to spot the bogus images, including coverage of the campaign on his own site, which Raszl says he never wrote. On Thursday, Raszl posted a mea culpa from Jung Von Matt in which the agency said the whole thing was a mistake and that the fabricated shots were meant for a client presentation.
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