After Watching This Ad for a New Low-Carb Beer, You May Feel Surprisingly Chill

MillerCoors’ Saint Archer enters the beer wars in style

There is a certain familiarity in beer ads. For years, the montage approach seemed to be a popular formula. Get some attractive people, shoot a bunch of uptempo situations and, voila: a beer ad. In the low-carb category, we’ve seen a similar approach from the likes of Michelob Ultra (but, to their credit, they

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