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Late last week, a creative twist on print advertising became a global phenomenon, as the "Auto-Complete Truth" campaign for UN Women exploded across social media and generated worldwide discussion.
AdFreak's writeup of the campaign by Memac Ogilvy & Mather Dubai has been shared more than 116,000 times on Facebook alone, making it the most-shared item of the year on Adweek.com. The campaign has since been featured by hundreds of blogs, news sites and social media feeds around the world.