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Warning to flatulence-themed Twitter trolls out there: Square social media lead Nick Dimichino still has plenty of ammunition after his viral takedown of a critic named “Fart Sandwich.”
AdFreak reached out to Dimichino to solicit some tips for other brands who might need to stand up to a toxic troll, and, given the fact he honed his Twitter skills writing pungent puns for Charmin, he did not disappoint.
Before we get into Dimichino’s aromatic advice, let’s revisit how Square’s showdown with a self-described fart sandwich played out: