After Facebook Chat, Samsung Surprises Fan With World's Only Personalized Galaxy S III

Decorated with his own doodle

Here's the Internet version of a fairy-tale ending between consumer and brand: Loyal Customer Shane Bennett requests a free, expensive product from Giant Corporation Samsung Canada in a Facebook message, with attached doodle of a dinosaur breathing fire. Giant Corporation declines, responding with a polite rationale and a doodle of a kangaroo on a unicycle.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in