After 22 Years Under Construction, Almond.com Gets a Very Unexpected Makeover

Since 1995, visitors to Almond.com have encountered a website constantly "under construction." That's because the URL was nabbed that year by Gary Almond, a businessman then based in Silicon Valley (now a resident of Farmington, New Mexico). Gary registered the domain and kept it ever since, but never got around to properly sprucing it up. Until now. On Thursday, in celebration of National Almond Day, the world can enjoy a much more professional-looking Almond.com, with a big flashy photo of Gary along with his business bio and contact information—thanks to a helping hand from Silk, makers of almond milk. Silk, of course, has been pining after the Almond.com URL for years. But since Gary was unwilling to part with it, the brand decided to do the next best thing—become his friend, and leverage that for a little PR value. The website, created by Silk agency Fallon in Minneapolis, is actually pretty bare bones, although you do get a colorful surprise when you click on the logo in the upper left. "Fallon and Silk wanted to do something to celebrate National Almond Day in a fun way," Rick Utzinger, creative director at Fallon, tells AdFreak. "We were impressed with Gary's 22-year ownership of almond.com—how many people even had a domain name in 1995? It's a story worth rewarding and seemed a natural fit with the current Silk campaign, where the Silk Man is constantly surprising with Silk products." Here's a video showing Silk presenting Gary with the brand-new website: [kickout id="1"] And here's a brief Q&A with Gary, in which he reveals that he's had as many as two offers a month for Almond.com over the years. Good thing he turned down all that cash! [kickout id="2"] Check out more from Fallon's "Tastes Like Better" campaign for Silk here. CREDITS —Gary Almond Credits Client: Silk Agency: Fallon Chief Creative Officer: Jeff Kling Creative Director: Rick Utzinger Art Director: Rob Stone Copywriter: Myles Brown Social Strategist/Creative: Nick Massahos Producer: Patrick Gantert Director: Ryan Phillipe DP/Editor: Chris Lacourciere Director of Business Affairs: Brendan Lawrence Director of Account Management, General Manager: Matt Benka Business Lead: Jordan Hoffarber Account Supervisor: Natalie Harrison Account Manager: Jarad Watts Media Agency: Spark PR Agency: Golin Silk Rebekah Lyle: Director of Marketing & Innovation, Plant Based Beverages Ellen Schell: Brand Manager Karen White: Consumer Engagement Suzanne Wolke: Associate Digital Marketing Manager —Tastes Like Better Campaign Credits Silk Brand: John Ghingo: President, Plant-Based Food and Beverages Rebekah Lyle: Director of Marketing & Innovation, Plant Based Beverages Ellen Schell: Brand Manager Dan Hamilton: Director, Consumer Engagement Suzanne Kevlyn: Director, Consumer Insights Yogurt: Jason Vieth: Senior Vice President & General Manager Karissa Lim: Brand Manager Agency: Fallon Chief Creative Officer: Jeff Kling Creative Director: Rick Utzinger Art Director: Rob Stone Copywriter: Myles Brown Director of Film: Pat Sidoti Executive Producer: Erin Simle Production Assistant: Kolter Ridge Director of Business Affairs: Brendan Lawrence Director of Account Management, General Manager: Matt Benka Account Supervisor: Natalie Harrison Account Manager: Jarad Watts Production Company: Smuggler Director: Randy Krallman Executive Producers: Patrick Milling Smith, Brian Carmody Chief Operating Officer: Andrew Colon Line Producer: Ian Blain Director of Photography: Jeffrey Kim Editorial: Arcade EP - Crissy DeSimone Editor - Will Hasell Senior Producer - Rebecca Jameson Assistant Editor - Aaron Castro, Tessa Malsam Post-Production (Finishing and CGI): Timber Creative Director's / Partners - Jonah Hall & Kevin Lau Executive Producer: Sabrina Elizondo Sr. Producer: Lauren Loftus Lead Flame Artist: Todd Mesher Flame Artist: Mark Loso Flame Assist: Austin Lewis / Sarah Vigil-Bass CG Supervisor: Casey Benn CG Artist: Ian Ross Designer/Animator: Gabriel Valente Ferrão Nuke Artist: Michael Loney Color: MPC Colorist: Mark Gethin Executive Producer: Meghan Lang Producer: Rebecca Boorsma Audio: Beacon Street Music: Beacon Street Studios EP: Adrea Lavezzoli Mixer: Rommel Molina Assistant Mixer: Aaron Cornacchio Mix Producer: Kate Vadnais On-Set Photographer: Erik Ian Media Agency: Spark PR Agency: Golin

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After 22 Years Under Construction, Almond.com Gets a Very Unexpected Makeover

Silk makes Gary Almond's dream come true

Tim Nudd

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