Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As the holiday season transpires in a flurry of menu planning, gift buying and decorating for the adults, it can be very easy to forget that children have their own closely held Yuletide traditions to uphold. The cookies, the milk, the lists—it all revolves around one jolly, generous paragon of Christmas: good old Saint Nicholas.
And sure, it could have a lot to do with the hope that he’ll come bearing that gaming console they’ve been eyeing for almost a year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in