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Affliction, a clothing brand much maligned by its association with douchebags and its frequent appearances on Jersey Shore, is trying to reclaim some of its hardcore appeal in a new spot called "Truly Live." Produced by Fiction Pictures and inspired by Braveheart (and clearly Mad Max), the spot seamlessly strings together fighting, music, tats and bikes, and actually looks like a rejected Levi's commercial from the "Go Forth" campaign. At least they didn't quote Walt Whitman.
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