Adweek’s OOH Impact Grand Prix Winners on the Keys to Successful Campaigns

Pros from Comedy Central and Cummins&Partners talk 2020 learnings and the future of their out-of-home strategies

Clockwise: Adweek TV editor Jason Lynch, MTV Entertainment Group's svp of consumer marketing Shawn Silverman and vp of consumer marketing Sara Eaton. Adweek

In January, just prior to the Covid-19 pandemic, two notable out-of-home campaigns debuted in New York. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.