Adweek’s OOH Impact Grand Prix Winners on the Keys to Successful Campaigns

Pros from Comedy Central and Cummins&Partners talk 2020 learnings and the future of their out-of-home strategies

Clockwise: Adweek TV editor Jason Lynch, MTV Entertainment Group's svp of consumer marketing Shawn Silverman and vp of consumer marketing Sara Eaton. Adweek

In January, just prior to the Covid-19 pandemic, two notable out-of-home campaigns debuted in New York.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.