Adweek's Creative 100: The Names You Need to Know Right Now in Marketing, Media and Tech

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Daring and surprising. Those adjectives, more than any others, describe the work of the honorees on Adweek’s third edition of the Creative 100, our annual list celebrating masters of creativity across advertising, branding, media, technology, pop culture and more.

Beginning with our cover star—stand-up comic, actor, writer and podcast host Kumail Nanjiani—we looked for subjects who are wielding creativity in bold and inventive ways, surfacing fresh voices, perspectives, ideas and products along the way.

From Wall Street to Silicon Valley to every advertising enclave in between (as well as 10 markets overseas), we found signposts to the future in the thrilling campaigns, innovations, artworks and pop-culture treasures they’ve created.

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This story first appeared in the June 12, 2017, issue of Adweek magazine. Click here to subscribe.